Trump Media and Technology Group (TMTG) announced in a press release on Tuesday that it has reached an agreement with video-sharing platform Rumble. Truth Social, TMTG's social media platform, describes itself as a "Big Tech alternative that seeks to create a free-speech haven without viewpoint discrimination or oppressive censorship."
The deal will "support advertisements via Rumble Ads on Truth Social, President Trump’s social media platform."
The statement says that Truth Social is the first major customer to utilize the beta version of Rumble Ads, marking a milestone in both firms’ business development.
"The incorporation of Rumble Ads will allow TMTG to host advertisements from verified businesses and organizations on Truth Social, giving them the opportunity to market to Truth Social’s rapidly growing, highly engaged audience," the statement says.
Truth Social CEO Devin Nunes said in a statement "by partnering with Rumble Ads, Truth Social is poised to displace the Big Tech platforms as a superior venue for businesses to connect with an extraordinarily engaged audience of millions of real people."
"We are excited to have Truth Social as our very first publisher on the Rumble Ad platform," said Rumble CEO Chris Pavlovski. "A significant part of the internet is now served through the Rumble ecosystem, which gives advertisers a new place to target customers aligned with our mission to fight back against cancel culture. We look forward to proving the incredible size and performance of this market."
Previously, TMTG made a business partnership w9th Rumble, having announced in December that it has "entered into a wide-ranging technology and cloud services agreement with Rumble Inc."
"As part of the partnership, Rumble will deliver video and streaming for TRUTH Social. TMTG and Rumble are also in exclusive negotiations for Rumble to provide infrastructure and video delivery services for TMTG's Subscription Video On-Demand product, TMTG+," the press release said.
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