Netflix apologizes for movie poster glorifying pedophilia but not the movie

"Cuties"—the film glorifying pedophilia that's set for a Netflix release in early September, remains a point of contention in the culture wars. The streaming platform has now apologized for the poster, but has not said anything about the film.

The backlash surrounding the film was swift and fierce today, as the public got wind of this film that appears to be advocating for the sexual exploitation of tween girls.

Netflix told Deadline that "We’re deeply sorry for the inappropriate artwork that we used for Cuties. It was not OK, nor was it representative of this French film which premiered at Sundance. We’ve now updated the pictures and description."

However, Netflix has not apologized for the content of the film, which features fully the imagery in question—or at least it does in the trailer, available on the site.

Cuties, a French-language film, was well-received when it premiered at Sundance earlier this year. It won the World Cinema Dramatic Directing Award at that film festival.

The French poster gave a far different impression of the film.

It is unclear as to why the American image was so drastically different.

However, the content of the film is the same.

The story is about an 11-year old girl who joins "The Cuties," a dance troupe. According to Deadline, she "rapidly grows aware of her burgeoning femininity—upsetting her mother and her values."

While the film has been praised by critics, the American public is not so sure this is the kind of content it wants to see about 11-year-old girls.