Following the announcement that Linda Yaccarino will be taking over as Twitter CEO, "RIP Twitter" trended on the social media platform, noting previous comments she made.
When Elon Musk bought the platform and came on as CEO in fall 2022, he said he did not intend to stay CEO forever, but many who prioritize the value of free speech enjoyed his tenure at a time when Twitter opened up to conservatives and contrarians of all stripes.
"'RIP Twitter' trends #1 after Elon announces he's named Linda Yaccarino, Board Chair of the Ad Council and Chairman, Global Advertising and Partnerships of NBCUniversal, as the company's new CEO. Fair, or unfair?" Asked Charlie Kirk.
Many noted that Yaccarino appeared to have left-leaning tendencies, being seen at what appears to be the 2017 Women's March in a "pussyhat" made popular during the women’s march protesting then-President Trump, and speaking about hiring quotas and other progressive ideology implemented at a previous position.
The fear is that Twitter will make a return to the bad old days when conservatives were squashed and anyone who disagreed with the ultra-progressive narrative was locked out, banned, suppressed or shadow-banned.
"Elon Musk confirms Linda Yaccarino as the new CEO of Twitter. She's a WEF Social Justice Warrior seen here in her pink p*ssy hat. RIP Twitter," said one account.
Emerald Robinson posted "RIP Twitter" along with a video identifying her as a dreaded "social justice warrior."
Another proclaimed "How is this even possible. A person who is Pro-mask pro vaxx and a participant in the World Economic Forum. #RIPTWITTER"
Yaccarino also seems to be on board with diversity, equity and inclusion, which are corporate-speak terms for hiring and promotion based on identity factors, and not merit.
Users also blasted Yaccarino for calling for content moderation on the platform to entice advertisers to invest money into Twitter.
Others noted that as soon as the topic trended, it appeared to have been removed
Users posted photos and memes of the Twitter bird logo appearing to be dead, flipped upside down with an X over the eye, and photos of themselves canceling their Twitter Blue subscriptions.
"I am excited to welcome Linda Yaccarino as the new CEO of Twitter!" Musk said on Friday. "@LindaYacc will focus primarily on business operations, while I focus on product design & new technology. Looking forward to working with Linda to transform this platform into X, the everything app."
In the hours since the announcement, her background has been put under the proverbial microscope.
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